5 Steps to the Perfect PR Pitch for Small Businesses
The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone's time....
View ArticleDo-It-Yourself PR Essentials for Small Businesses
PR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank....
View ArticleQuestions All Small Businesses Should Ask When Hiring a PR Agency
For some small businesses and start-ups looking to launch successful PR initiatives, going it alone makes the most sense. For others, the best route is to hire an agency. Here are some essential...
View ArticleQ and A With HARO's Peter Shankman: Pitch Trends, Not Just Your Brand's Story
Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media....
View ArticleHow to Improve Press Release Search and Readability
PRWeb offers suggestions on how to make your online press releases more accessible and get them noticed and read by your target audiences....
View ArticleMetrics to Track How Well-Liked Your Brand Is on Facebook Already at Your...
Likeable Media's Dave Kerpen offers easy ways to gauge affinity for a brand....
View ArticleHow to Write for Journalists and Make Their Lives Easier
The social media age hasn't changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you're doing to make the journalist's job easier....
View Article6 Things Steve Jobs Taught Us About Writing Press Releases
Steve Jobs wasn't just a technology innovator, he also knew how to make his executive quotes pop in Apple's press releases....
View Article5 Steps to Crafting Perfect PR Pitches For your Small Business
Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you'll be ready to launch a mini-PR campaign for your small...
View ArticleWriting Press Releases 101: Five Questions to Ask Before Typing a Word
You wouldn't set out on a business trip without knowing where you were going and what you hoped to accomplish. Don't start writing a press release before you've answered the five Ws....
View ArticleConsumers Down on Corporate Leaders
Corporate leaders and large international companies have seen their public trust diminish dramatically....
View ArticlePin-ching Pennies? 10 Pinterest Tips for Small Businesses
The following 10 tips can help small businesses create emotional connections and add depth and personality to their products on Pinterest—for free....
View ArticleGoogle+ Local" A Zagat-Powered Local Business Booster
Google+ Local, the latest addition to social network Google+, incorporates Zagat business ratings for brand pages across Google's search, maps and mobile features....
View ArticleHow to Develop a Weekly Social Media Schedule
Are you allowing some of your social media channels to get stale? Try adopting a weekly content schedule....
View Article10 Ways to Analyze the Value of SEO Keywords and Drive Traffic
With the help of free tools, small business owners can determine which keywords to align their brand with for increased search engine visibility....
View ArticleFacebook 'Likes' Dont Translate to Repeat Visits on Brand Pages
Don't expect Facebook users to return to your brand page after they've liked you—it's up to you to engage them through their news feed....
View ArticleHow to Turn Your Senior Leaders Into Subject Experts
One of the best ways to get media attention for a small business is to position senior leaders as subject matter experts....
View Article7 Tips for Using ProfNet to Score Big With the Media
Use these seven tips to position your business leaders as sources and connect with reporters to earn media coverage....
View ArticleGot Images? You Can Launch on Pinterest, Too
Whole Foots Market's Michael Bepko and Better Homes and Gardens' Kaelin Zawilinski share some can't-miss Pinterest advice for brands of all sizes....
View Article8 Battle-Test SEO Tactics for Small Business Communicators
Meritus Media's Sally Falkow provides eight tips communicators at organizations of all sizes can implement today to boost their search engine optimization strategy....
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